How Philips inspires its sales force for product training and know-how transfer? With Lemon.

At the POS, good advisory performance and professional know-how of the salesperson influence the consumer’s decision to buy. But if simple knowledge transfer and collaboration are omitted due to a lack of acceptance and classic formal learning at the POS is impossible – how do you inspire external salespeople and promoters to become knowledge transfer agents? Find out how Philips and Lemon Systems have solved this problem in the case study.
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Lemon-CaseStudy-philips

Case Study
Philips Market DACH

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