How did adidas manage to set up a mobile sales support and training system in the retail sector within 6 weeks?

For decades, adidas conducted product training and education of retailers and salespeople exclusively in physical presence in the store. Salespeople were trained on adidas products directly at the POS. This had not changed significantly – as in many industries – until the Corona year 2020. How cip marketing with Lemon® accompanied the “adidas Running University”, a platform exclusively for running sales professionals, into the mobile age, you can read in this case study.


Case Study
adidas Running University

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