{"id":7837,"date":"2022-02-16T15:48:26","date_gmt":"2022-02-16T15:48:26","guid":{"rendered":"https:\/\/www.lemon-mobile-learning.com\/website-2022\/?page_id=7837"},"modified":"2023-03-28T16:11:54","modified_gmt":"2023-03-28T16:11:54","slug":"philips","status":"publish","type":"page","link":"https:\/\/www.lemon-mobile-learning.com\/en\/case-studies\/cases-retail\/philips\/","title":{"rendered":"Success Story (Retail |\u00a0Philips)"},"content":{"rendered":"\n<div amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\" class=\"wp-block-lemon2021-article-outer col-12\"><amp-img width=\"1920\" height=\"1080\" layout=\"responsive\" class=\"cover col-12 max-height-2\" src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/07\/philips_hero_logo.jpg\" alt=\"\"><\/amp-img>\n<div class=\"wp-block-lemon2021-big-article mx-auto col-12 pb4 bg-white\" data-duration=\"false\" data-fly-in-distance=\"false\"><div class=\"max-width-6 mx-auto px3 col-12 border-box flex justify-start\"><div class=\"top-indent col-12 lg-p4 p3 relative z2 border-box bg-color1 rounded-border-big\"><div class=\"lg-flex mb3\"><div class=\"col-12\"><h3 class=\"caps narrow-m p bold mb2 black\">Success Story Retail<\/h3><h1 class=\"h0 bold white\">Case Study Philips \u201eMySalesIQ\u201c<\/h1><\/div><\/div>\n<p class=\"has-black-color has-text-color\"><\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-lemon2021-content-wrapper \n  mx-auto\n lg-pl4\n relative z2\" data-duration=\"false\" data-fly-in-distance=\"false\" data-parallax-factor=\"1.1\"><div class=\"max-width-6 mx-auto \">\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/05\/phlips_family-1-1024x426.jpg\" alt=\"\" class=\"wp-image-5283\" srcset=\"https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/phlips_family-1-1024x426.jpg 1024w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/phlips_family-1-300x125.jpg 300w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/phlips_family-1-768x320.jpg 768w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/phlips_family-1-1536x640.jpg 1536w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/phlips_family-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"1024\" height=\"80\" src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/05\/trenner02-1024x80.png\" alt=\"\" class=\"wp-image-4560\" srcset=\"https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/trenner02-1024x80.png 1024w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/trenner02-300x23.png 300w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/trenner02-768x60.png 768w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/trenner02-1536x120.png 1536w, https:\/\/www.lemon-mobile-learning.com\/wp-content\/uploads\/2022\/05\/trenner02-2048x160.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-lemon2021-content-wrapper \n  mx-auto\n mt3\n mb3\n bg-white relative z2\n undefined\" amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\" data-parallax-factor=\"1.1\"><div class=\"  mx-auto \">\n<div class=\"wp-block-lemon2021-double-feature double-feature bg-white col-12\" amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\"><div class=\"lg-flex max-width-6 mx-auto py2 px3 border-box row-reverse align-middle g2\">\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<h2 data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-lemon-paragraph h1 bold black\">How Philips inspires its sales force for product training and know-how transfer? With Lemon\u00ae.<\/h2>\n\n\n\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n mt3\"><\/div>\n\n\n\n<p data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-lemon-paragraph p regular black\">At the POS, good advisory performance and professional know-how of the salesperson influence the consumer\u2019s decision to buy. But if simple knowledge transfer and collaboration are omitted due to a lack of acceptance and classic formal learning at the POS is impossible \u2013 how do you inspire external salespeople and promoters to become knowledge transfer agents? Find out how Philips and Lemon Systems have solved this problem in the case study.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<div class=\"wp-block-lemon2021-custom-img col-12 flex justify-center\" data-duration=\"false\" data-fly-in-distance=\"false\" data-parallax-factor=\"1.1\"><div class=\"col-12 md-col-12\"><img decoding=\"async\" src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/06\/philips_hand-1-1-e1658925559979.jpg\" alt=\"\" class=\"rounded-border col-12 cover max-height-4\"\/><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemon2021-content-wrapper \n  mx-auto\n pt4\n bg-color8 relative z2\" data-duration=\"false\" data-fly-in-distance=\"false\" data-parallax-factor=\"1.1\"><div class=\"max-width-4 mx-auto \">\n<div class=\"testimonial gridblock border-box px2\" class=\"wp-block-lemon2021-testimonial-item\"><amp-img width=\"1000\" height=\"1000\" layout=\"responsive\" class=\"gridelement cover testimonial-portrait mx-auto\" src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/02\/senior-edu-manager_philips-dach_urabl-sudy-150x150-1.jpg\" alt=\"\"><\/amp-img><div style=\"margin-top: 75px\" class=\"gridelement drop-shadow rounded-border-big mx-auto col-12 lg-p4 p3 mb3 border-box bg-white\"><p class=\"black h5 bold mt4 center\">\u201cLemon\u00ae helps us optimally to provide our field forces with the best possible training and know-how. Highly recommended!\u201d<\/p><p class=\"black h3 regular mt4 center mb1\">Thomas Urabl-Sudy<\/p><p class=\"black p center\">Senior Education Manager |\u00a0PHILIPS GmbH Market DACH<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n pt2\n pb2\"><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"form\" class=\"wp-block-lemon2021-custom-idmanagerr \n  custom-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-lemon2021-content-wrapper \n  mx-auto\n mt3\n mb3\n bg-white relative z2\n undefined\" amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\" data-parallax-factor=\"1.1\"><div class=\"  mx-auto \">\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n pt2\n pb2\"><\/div>\n\n\n\n<div class=\"wp-block-lemon2021-double-feature double-feature bg-white col-12\" amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\"><div class=\"lg-flex max-width-6 mx-auto py2 px3 border-box row-reverse align-middle g2\">\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<div class=\"wp-block-lemon2021-custom-img col-12 flex justify-center\" data-duration=\"false\" data-fly-in-distance=\"false\" data-parallax-factor=\"1.1\"><div class=\"col-10 md-col-10\"><img decoding=\"async\" src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/06\/Lemon-CaseStudy-philips-600x600-1.webp\" alt=\"\" class=\" col-12 cover max-height-4\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n mt2\"><\/div>\n\n\n\n<h2 data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-lemon-paragraph h1 bold black\">Case Study Philips<\/h2>\n\n\n\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n mt3\"><\/div>\n\n\n\n<p data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-lemon-paragraph p-medium regular black\">Please leave us your name and email address so that we can send you the case study as a PDF. Thank you very much.<\/p>\n\n\n\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n pt1\n pb1\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f7399-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/7837#wpcf7-f7399-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"7399\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f7399-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:7399,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<\/div>\n<div class=\"flex flex-wrap bigform col-12\">\n\t<div class=\"col-12 md-col-12 mt3\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"radio-889\"><span class=\"wpcf7-form-control wpcf7-radio\"><span class=\"wpcf7-list-item first\"><label><input type=\"radio\" name=\"radio-889\" value=\"Mrs\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">Mrs<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"radio\" name=\"radio-889\" value=\"Mr\" \/><span class=\"wpcf7-list-item-label\">Mr<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"flex flex-wrap bigform mt2 ml0 mr0 col-12\">\n<!-- <label>Vor- & Nachname<\/label> -->\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" required aria-invalid=\"false\" placeholder=\"First &amp; last name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"flex flex-wrap bigform mt1 ml0 mr0 col-12\">\n<!-- <label>E-Mail Adresse<\/label> -->\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" required aria-invalid=\"false\" placeholder=\"Mail address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><span id=\"wpcf7-69df9795a428d-wrapper\" class=\"wpcf7-form-control-wrap honeypot-705-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-69df9795a428d-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-69df9795a428d-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"honeypot-705\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n<\/p>\n<div class=\"col-12 bigform flex mt2 justify-between\">\n\t<p class=\"sm-col-7 md-col-6\"><small class=\"sm-pl1 md-pl3\">All fields are mandatory.<\/small>\n\t<\/p>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner black\" type=\"submit\" value=\"Submit\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n pt2\n pb2\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemon2021-content-wrapper \n  mx-auto\n bg-color1 relative z2\" data-duration=\"false\" data-fly-in-distance=\"false\" data-parallax-factor=\"1.1\"><div class=\"max-width-6 mx-auto \">\n<div class=\"wp-block-lemon2021-content-wrapper \n  mx-auto\n pt4\n pb4\n bg-color1 relative z2\" data-duration=\"false\" data-fly-in-distance=\"false\" data-parallax-factor=\"1.1\"><div class=\"max-width-6 mx-auto \">\n<div class=\"wp-block-lemon2021-double-feature double-feature bg-color1 col-12\" data-duration=\"false\" data-fly-in-distance=\"false\"><div class=\"lg-flex max-width-6 mx-auto py2 px3 border-box row-reverse  g3\">\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<a href=\"https:\/\/www.lemon-mobile-learning.com\/en\/case-studies\/cases-retail\/adidas\/\" data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-grid-element\"><div class=\"bg-transparent rounded-border\"><amp-img src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/05\/case_adidas.jpg\" alt=\"\" width=\"1920\" height=\"1080\" layout=\"responsive\" class=\"col-12 cover max-height-2 mb3 rounded-border bg-transparent op100\"><\/amp-img><\/div><h2 class=\"arrow-heading-small regular mb1\">Retail <\/h2><p class=\"p\">How did adidas manage to set up a mobile sales support and training system in the retail sector within 6 weeks?<\/p><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<a href=\"https:\/\/www.lemon-mobile-learning.com\/en\/case-studies\/cases-field-forces\/datev\/\" data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-grid-element\"><div class=\"bg-transparent rounded-border\"><amp-img src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/05\/case_datev.jpg\" alt=\"\" width=\"1920\" height=\"1080\" layout=\"responsive\" class=\"col-12 cover max-height-2 mb3 rounded-border bg-transparent op100\"><\/amp-img><\/div><h2 class=\"arrow-heading-small regular mb1\">Field forces <\/h2><p class=\"p\">How do you provide the mobile sales force with all the information they need for sales and customer meetings?<\/p><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<a href=\"https:\/\/www.lemon-mobile-learning.com\/en\/case-studies\/franchise\/\" data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-grid-element\"><div class=\"bg-transparent rounded-border\"><amp-img src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/05\/case_kaffeemeister.jpg\" alt=\"\" width=\"1920\" height=\"1080\" layout=\"responsive\" class=\"col-12 cover max-height-2 mb3 rounded-border bg-transparent op100\"><\/amp-img><\/div><h2 class=\"arrow-heading-small regular mb1\">Franchise <\/h2><p class=\"p\">How can know-how be transferred to franchise companies in the best possible way to make successful business models scalable?<\/p><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-lemon2021-double-feature-inner col-12 lg-col-6\">\n<a href=\"https:\/\/www.lemon-mobile-learning.com\/en\/case-studies\/cases-academy\/tuevhessen\/\" data-duration=\"false\" data-fly-in-distance=\"false\" class=\"wp-block-lemon2021-grid-element\"><div class=\"bg-transparent rounded-border\"><amp-img src=\"https:\/\/www.lemon-mobile-learning.com\/\/wp-content\/uploads\/2022\/05\/case_tuevhessen.jpg\" alt=\"\" width=\"1920\" height=\"1080\" layout=\"responsive\" class=\"col-12 cover max-height-2 mb3 rounded-border bg-transparent op100\"><\/amp-img><\/div><h2 class=\"arrow-heading-small regular mb1\">Academy <\/h2><p class=\"p\">How can an academy quickly and directly deliver its digital content to its business customers on the move?<\/p><\/a>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemon2021-content-wrapper \n  mx-auto\n pt4\n pb4\n pr4\n pl4\n bg-color7 relative z2\" amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\" data-parallax-factor=\"1.1\"><div class=\"max-width-4 mx-auto \">\n<p amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\" class=\"wp-block-lemon2021-lemon-paragraph h2 bold white center\">Share this success story<\/p>\n\n\n\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n mt2\"><\/div>\n\n\n\n<p amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\" class=\"wp-block-lemon2021-lemon-paragraph p-big regular white center\">Share the Philips success story on social media now:<\/p>\n\n\n\n<div class=\"wp-block-lemon2021-custom-spacer \n  custom-spacer\n mt3\"><\/div>\n\n\n\n<div class=\"mx-auto flex justify-start g2\" amp-fx=\"fade-in fly-in-bottom\" data-duration=\"600ms\" data-fly-in-distance=\"20%\" class=\"wp-block-lemon2021-sharing-icons\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.lemon-mobile-learning.com\/\/en\/success-stories\/cases-retail\/philips\/&gt;&amp;text=\" rel=\"noopener\"><svg class=\"white\" width=\"58\" height=\"58\" viewBox=\"0 0 30 30\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M15.0001 0.600098C7.0471 0.600098 0.600098 7.0471 0.600098 15.0001C0.600098 22.9531 7.0471 29.4001 15.0001 29.4001C22.9531 29.4001 29.4001 22.9531 29.4001 15.0001C29.4001 7.0471 22.9531 0.600098 15.0001 0.600098ZM20.8576 12.3961C20.8636 12.5191 20.8651 12.6421 20.8651 12.7621C20.8651 16.5121 18.0136 20.8336 12.7966 20.8336C11.255 20.8362 9.74555 20.3934 8.4496 19.5586C8.6701 19.5856 8.8966 19.5961 9.1261 19.5961C10.4551 19.5961 11.6776 19.1446 12.6481 18.3826C12.0567 18.371 11.4836 18.1751 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