For decades, adidas conducted product training and education of retailers and salespeople exclusively in physical presence in the store. Salespeople were trained on adidas products directly at the POS. This had not changed significantly – as in many industries – until the Corona year 2020. How cip marketing with Lemon® accompanied the “adidas Running University”, a platform exclusively for running sales professionals, into the mobile age, you can read in this case study.
“The system is beautifully simple in terms of usability. The architecture is very easy to understand. All relevant content can be accessed without much tool tool training. The back-end is also intuitive and easy to understand.”
Karl Koppelhuber
TeamLead cip Business Units | cip Marketing GmbH
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