At the POS, good advisory performance and professional know-how of the salesperson influence the consumer’s decision to buy. But if simple knowledge transfer and collaboration are omitted due to a lack of acceptance and classic formal learning at the POS is impossible – how do you inspire external salespeople and promoters to become knowledge transfer agents? Find out how Philips and Lemon Systems have solved this problem in the case study.
“Lemon® helps us optimally to provide our field forces with the best possible training and know-how. Highly recommended!”
Senior Education Manager | PHILIPS GmbH Market DACH
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