Success Story Retail

Case Study Philips „MySalesIQ“

How Philips inspires its sales force for product training and know-how transfer? With Lemon®.

At the POS, good advisory performance and professional know-how of the salesperson influence the consumer’s decision to buy. But if simple knowledge transfer and collaboration are omitted due to a lack of acceptance and classic formal learning at the POS is impossible – how do you inspire external salespeople and promoters to become knowledge transfer agents? Find out how Philips and Lemon Systems have solved this problem in the case study.

“Lemon® helps us optimally to provide our field forces with the best possible training and know-how. Highly recommended!”

Thomas Urabl-Sudy

Senior Education Manager | PHILIPS GmbH Market DACH

Case Study Philips

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